Proenza Schouler Presents “Act da Fool”, “an intimate portrait of an unruly gang of adolescent girls in a Nashville town, rebellious against their immediate reality yet warm with the hope of wider possibilities.
Seeming somewhat caged and awkward in the exaggerated proportions of Proenza Schouler’s Fall Winter 2010 collection, the girls run rampant on the town in a binge of graffiti, booze and cigarettes. In a 180º shift from the catwalk where models are transformed by a designer, these characters take little or no influence from the clothes. Instead they carry on their daily lives, with the casual voice-over sprouting snippets of her own sentiments on friendship, ambition, love and their town.”
This video surely stands out in the fashion scene. Some people say that is a brilliant narrative work, some others that it’s typical exploitation.
Which are your thoughts?
Director: Harmony Korine
Stylist: Mel Ottenberg
Producer: Scott Pierce
Music: Brian Kotzur
Editor: Adam Robinson
Props: Garland Gallaspy
Stylist assistant: Lauren Edelstein
Production assistant: Lauren Taylor
Models: Michelrica Hughes, Elizabeth Smith, Kiara Smith, Miileah Morrison, Rashaani Wilson