Proenza Schouler | “Act da Fool”

Proenza Schouler Presents “Act da Fool”, “an intimate portrait of an unruly gang of adolescent girls in a Nashville town, rebellious against their immediate reality yet warm with the hope of wider possibilities.

Seeming somewhat caged and awkward in the exaggerated proportions of Proenza Schouler’s Fall Winter 2010 collection, the girls run rampant on the town in a binge of graffiti, booze and cigarettes. In a 180º shift from the catwalk where models are transformed by a designer, these characters take little or no influence from the clothes. Instead they carry on their daily lives, with the casual voice-over sprouting snippets of her own sentiments on friendship, ambition, love and their town.”

This video surely stands out in the fashion scene. Some people say that is a brilliant narrative work, some others that it’s typical exploitation.

Which are your thoughts?

Director: Harmony Korine
Stylist: Mel Ottenberg
Producer: Scott Pierce
Music: Brian Kotzur
Editor: Adam Robinson
Props: Garland Gallaspy
Stylist assistant: Lauren Edelstein
Production assistant: Lauren Taylor
Models: Michelrica Hughes, Elizabeth Smith, Kiara Smith, Miileah Morrison, Rashaani Wilson

19 Comments   |   Posted by Wobblinbetty in  Fashion
  1. this is somehow very poetic and visionary
    and unusual!

  2. Beautiful! “Church can suck it.” hahaha, I love it. There is a natural irreverence to this video (as opposed to the usual earnestness or forced irreverence).

    As long as these girls were paid, I'm all for it!

  3. Great post! Make sure you let me know when you receive your parcel!


  4. stunning, absolutely love this video!

    thankyou for the comment on my blog :)

  5. I cannot understand everything they're saying :(
    …but it's nice anyway to see something different

  6. I loved this, and I love Proenza too.

    Thanks for your comment!

  7. I am so glad you posted this, really fascinating! I am ordinarily super-tolerant, but I actually found it rather racist and exploitive. I know it's edgy and hip, but the scene with the dad in the Santa Claus hat, I don't know, it's like they were making fun of him. Hmmm, very cool, Betty, I really enjoyed watching this and thinking about it.

  8. This is such a cool vid!! thnks for sharing :)

  9. It's interesting but I just thought it's kind of crude and strange at times. Something to talk about I guess! xoxoxoxoxoo

  10. It's a very interesting video. I found it intriguing to look at. I don't think it's exploitation…you have to look at the bigger picture.

    Thanks for sharing.

  11. very cool! great post

  12. We know we should comment you something about your blog, what you've written, but … what is going to tell you another thing.


    original, fun, different
    :) we're not crazy… hahaha

    Come to our blog and the first comment is our, reply if you have time:) XOXO

  13. I don't know what to think about it…I guess in a way I can see how its exploitation, but I don't know whether it's actually irrelevant.



  14. My friend posted this on facebook and I thought, “Whaaaat?” But, I think it is an interesting way to show the collection and exploit at the same time. There's always room for some new exploitation in the world, yeah?


  15. beautiful!
    Thanks for stopping by


  16. thanks for all your comment! after watching this video over and over I got to the conclusion that they just wanted to make something hip, something that looks edgy, no matter if it could be seen as exploitation or something like that…
    which is not very nice.

  17. I just heard their interview about this video… i'm not too comfortable with this video. I think its got an exploitive undertone. Fashion is a far away dream for these girls. I can't understand the irony.

    Though the collection is for keeps! :)

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