I had the pleasure of discovering Alex Prager‘s crisp, boldly colored and dramatic work during my last visit at MOMA in New York. With its vintage, provocative and conceptually slightly subversive aesthetic, that mixes pulp fiction with fashion imagery, Alex’ work immediately captured my attention. And if her amazing, unnerving shots were not enough to make me desperately fall in love with her work “the exhibition also presents the US première of (2010), Prager’s first film, starring actress Bryce Dallas Howard.
According to the artist, it is a “full-sensory version” of her photographs, an attempt “to show the before, now and after of one of my images.”
The four-minute film, with a score by composer Ali Helnwein, is set in Los Angeles. It was inspired by a 1948 film about a prima ballerina whose obsession with dance conflicts with her need for love, ultimately leading to her suicide. Focusing on the actress’s face to capture one intense emotion, Prager engages in the construction of images that are intentionally loaded, reflecting her fascination with and understanding of cinematic melodrama.”