She woke up to her worst nightmare, feeling utmost alienated.
A foreign place she found herself to be,
home to strange creatures called “humans”.
Nothing looks the same, nothing feels familiar.
But as a master of camouflage and escapism,
she soon adapts the traits of mathematical geometry.
Now she is a fusion of both worlds:
The organic attributes of the forest, her home,
and the geometrical shapes of the city landscape.
Visualising a flying squirrel landing in an urban cityscape, the young&restless designer worked with simple geometrical shapes which took cues off modern architectures. The pieces are formed from basic shapes like squares, circles and triangles, which is evident when the garments are laid flat.
Breaking away from the austerity of A/W10, S/S11 features raised hemlines for a more optimistic and floaty collection. The designer hopes that the wearer will be able to fantasise themselves on escapism, like a flying squirrel, a bee, or even a butterfly; a desire to escape from reality. Ultra lightweight and breathable fabrics with a colour palette that resembles the transiting light at the end of a tunnel were used throughout the collection. There is no need to say that I’m crushing over a lot of pieces of this dreamy and fabulously designed collection. I really would love to “escape reality” in these light and amazing clothes. And oh…I am so i love with the ADV campaign!