Tsemaye Binitie SS13 | American Beauty

You surely remember that not long ago I featured Tsemaye Binitie‘s minimal chic creations along with his awesome interview. Today I’m glad to present you his latest SS13 collection ’American Beauty’.


This is what Tsemaye says about the inspiration behind it: “The inspiration this season came from a book of the same name by Clairborne Swanson Frank, I fell in love with her motivation in putting together her portraits of ‘Accomplished’ American women each of whom possesses an original blend of grit, grace and glamour . It triggered a chain of thought that led me to look at the ‘Accomplished  American woman’ and her relationship to fashion and dressing over the years. Picking five of the subjects that were featured in the book and studying their style helped to form the various themes within the collection. Jenna Lyons creative director at J Crew is practical and pragmatic, she mixes feminine with masculine, she is quite casual in her approach to fashion but always very stylish. Joan Smalls a very successful model is a natural beauty who travels the globe but still always manages to look strong, sexy and rock and roll. Serena Nikkah is fashion publicist originally from London. She has quite a classic approach to fashion, a transplanted Chelsea girl living in New york.  Lauren Santo Domingo founder of Moda Operandi and a Vogue contributing editor has a somewhat outrageous approach to fashion and channels a modern elegance. New kid on the block Lily Kwong is a philanthropist and Colombia graduate that has an effortless air and quick wit. She is a california girl at heart with a very refined aesthetic who loves to mix high and low.

For Spring Summer 13, the silhouettes have been streamlined and focused. The collection also features our signature dresses and this season sees the official launch of our ‘Tee’ line of denim and tees. Fabrics range from washed silk satin to leather, silk organza, georgette lame, silk taffeta and high tech viscose twills. Laser cutting and applique embroidery add that special touch.”



2 Comments   |   Posted by Wobblinbetty in  Fashion
  1. nice, love the black & white!

  2. loving the sheer layers xx

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