Category Archives: interview

I am on Elements Magazine!


Hello lovelies! I am very happy to announce that last week I have been featured on Elements Magazine! Unfortunately, these working days have been so hectic that I manage to post about it only today…shame on me! :)


A big thank you to the gorgeous Aggie at with whom I had a great interview about my art direction and design work! Go and check it out here.

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Q+A with Tsemaye Binitie


“…every woman wants to be beautiful and I want to play a part in helping them achieve that”  Tsemaye Binitie


The minimal-chic elegance of Tsemaye Binitie collections, with their sophisticated and contemporary signature style, are exactly what I look for in a piece of clothing. The meticulously cut sartorial garments look like a delight to wear, as they reveal elegant and feminine body conscious silhouettes.
For the next season AW 12, the London based designer is mostly dealing with putting together a way to wear the colors I love – white, black, nude and purple – mixing different fabrics with a strong accent on details. The result is a collection extremely sleek and streamlined, luxurious and yet very wearable. He states that “…every woman wants to be beautiful and I want to play a part in helping them achieve that” and simply gets how to do it.


Tsemaye Binitie launched his namesake label in 2010, after having worked for John Richmond, with whom he completed an internship while graduating at Kingston College in 2004, Burberry and Stella McCartney.


Hi Tsemaye!

Tell us something about your latest collection: what was your starting point for it?
The collection is called 28 Fabourg saint Honore. I named it this cause it was the address of Madame Gres, whose work I saw at an exhibition in Paris when I started to research for AW12.


Which colors and materials have you been using and experimenting with?
Colours this season were very streamlined, I deceided to keep it tight and chose to work with white, black , nude and purple with a strong focus on details. Fabrics ranged from creased leather to washed silk crepe, silk organza and wool. I put quite a lot of emphasis on details for AW12, silks were laser cut, pleated and hand embroidered with vinyl all techniques that saw my fabrics travelling all over the world. The Vinyl embroidery is done in LA and laser cutting in London while the pleating is done in Wales.


What is the statement a person is making when she’s wearing your clothes?
I am a modern Icon of strenght, beauty and glamour.

How do you define style and how does that manifest itself in your designs?
Style to me means being able to wear clothes that amplifies and reflects ones personality. In my designs i strive to make beautiful clothes that will add to a womans personality, make her fell empowered. Every woman wants to be beautiful and i want to play a part in helping them achieve that.


Your top three style essentials are…
Haha…tough…Im sure i have more than three but here goes….Great shoes, a healthy attitude and an amazing face cream!


If style could be a place where would it be…?
It would have to be split into three places for me…London, New York and Paris all mixed up!
And if it was a person?
My sister Temi, I love her approach to fashion!

A few people that you’d like to work with?
Models – Naomi Campbell, Maria Carla Boscono and Karlie Kloss
Celebrities – Gwyneth Paltrow, Rooney Mara, Azealia Banks and Anna Wintour

How was your NY Fashion week this year?
It was a great experience. We showed the first time in september 2011 and had a great response, its what lead us back there. This time we met with the fashion director at Elle and a signed with a new PR company so its all pretty cool!


Describe your perfect day:
Waking up to a picture of Anna Wintour in a piece from my collection.

Where do you like to eat and why?
Me and food have a love hate relationship….hehe…when im busy a lot of times i forget to eat…my favourite thing in the world though is Chocolate… ill eat anywhere as long as i can have chocolate!


What is IN and what is OUT?
IN – Tsemaye Binitie London
OUT – negativety

And finally, you are originally from Nigeria, living and working in London. How does the city and its people inspire you?
I love London, I have lived here most of my life. I am inspired by the experimental style here, people are very free and expressive in the way they dress in London. The mix of high end and low end is also something that is visible on the streets of London.


Thank you Tsemaye!

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Q+A with fashion designer Minna Palmqvist

Read my interview with Swedish fashion designer Minna Palmqvist, who finds inspiration for new ideas through letting the perfect surface of fashion meet the crass reality of everyday life and claims that her garments “get their inspiration from the exploitation of the female body within fashion and western society, and symbolize the meeting between the socially accepted body and the fleshy, ever changing body we actually have”.

She launched her self-entitled brand MINNAPALMQVIST in 2009.


Hi Minna, can you tell us a bit about you and when did you get into fashion?
I am a form and concept driven designer based in Stockholm, Sweden. I am originally from Finland, from a small island called Åland, and ended up in Stockholm when I did my masters degree here at Konstfack College of Arts Crafts and Design 2005-2007. I got into fashion when I did my bachelor in clothing in Turku, Finland 2000-2004, or maybe not into fashion, but into the world of clothes. Growing up I did all sorts of creative things, one of them being making my own clothes, but I had no idea you could actually do that for a living until I was maybe 19. I had never met a fashion designer, just seen them in magazines and on TV. When I started the bachelor program I knew I had found my way of expressing my creativity, with the 3-dimensional, sculptural and direct way of working that fashion design is.


Can you describe your latest collection? Did you look at anything specifically for it? Which kind of materials have you been working and experimenting with? 
My latest collection is my 8th variation on a fashion design project called Intimately Social, which started as my exam project in Konstfack in 2007. Within this project I obsess on the female body and the way we push and almost torture it to fit into the socially accepted beauty norm. Creating both art installations and garments, I get inspired by the way our fleshy, intimate bodies clash with the socially accepted, skinny fashion body, and I want to incorporate that somewhat hopeless chase into my work. This means for example using the shape of saggy breasts and cellulites, and adding these to high fashion pieces. In this way features that will never make it into the world of fashion, and that we are very embarrassed to talk about, get a chance to shine.    In the latest collection, Intimately Social 8.12 (A/W2012), I have been inspired by an art installation I did in late 2010 ( , where I photographed female torso made from 23kg of butter melting for 10 hours. This was a celebration of the ever changing female body, of vanity and the fact that nothing lasts forever. I took the feeling of not being in control of your own body, the melting and the deformation of the sculpture, and translated it into this collection. The materials are heavy and drapey, and I am also using Swedish reindeer nappa to create a feeling of human skin. For the first time since the project started, I have focused more on wearability, and to divide my work more clearly into Atelier made pieces and ready to Wear.



Who wears your creations? Are there specific people you have in mind when you’re designing? 
My creations have so far mainly been used for photo shoots, since I have been working on a by-request-only basis. But the interest in my clothes come from strong, design and art interested women from age 18 to 60 with various styles. I actualy don’t think about a specific person when designing – I go all in for the concept.


Is there any celebrity that you would really love to dress? 
Dressing Tilda Swinton would really be something. She is the essence of style. But on the other hand it would also be fun to dress M.I.A or Robyn, due to their strong personalities and feminist approach. I would love to see some of my garments in that scene!


How do you define style and how does that manifest itself in your designs? And how would you describe your personal style?
Style is something that comes from the wearer. You can not fake it. It is an aura. I try to make clothes with a long durability style-wise and that can be applied on many different kinds of styles. In that way they stand on their own at the same time they can be interpreted by the wearer. My personal style is a bit slouchy and comfortable, with a mix of long johns and huge pieces of jersey. “Stylish pajama” might be a suitable name for it.


Which is your favourite piece in your closet?  
My black silk long johns from a local silk retail shop. I can wear them to almost anything.

If style could be a place where would it be…?

I think style is always a mix of places. Can’t say.
Who’s your style icon?
I don’t have one icon in particular, I love strong personalities as the ones mentioned before.

Where do you find yourself going when you need a creative boost?
To a café. The smell of coffee and the movement really gets my mind going.

If your collection was a song, which one would it be?
Oh, I never thought about that. But “Feeling Pulled Apart by Horses” by Thom Yorke has a quirky darkness to its beats that I can relate to artistically.
What is IN and what is OUT?
Awareness is in! Shopaholics are out!

And finally tell me something about the place where you are from. What is an absolute ‘must do’ there?

In Åland, you have to go there in the summer and walk barefoot on the warm, red cliffs. That is paradise.


Find her on:

Not Just a Label


13 Comments   |   Also posted in  art / design / Fashion


Currently stirred by these images of Gaia Repossi’s place on Interview magazine by Photography SPELA KASAL.

The designer studio, a clean white space posted above her family’s historic Place Vendôme boutique in the heart of Paris, looks like an incredibly inspiring place to work in!


Check here her interview with KATHARINE ZARRELLA.

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Chloë Sevigny as MIA | transgender woman

The beautiful and super sexy Chloe Sevigny turns into Mia, a contract assassin who also happens to be a pre-op transsexual. Isn’t she extremely seductive and perfect for the lead role she plays in the newest Sky Atlantic HD serie “Hit and Miss”? Cannot wait to see her in this drama. Check the awesome interview about her acting career with Kim Gordon on Interview magazine.
…and have a fab Friday darlings!

Photography by: Craig Mcdean

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Q+A with fashion designer Claudia Ligari

When I first came across Claudia Ligari‘s work last season I got really impressed by her SS 11 collection and flagged her as “one to watch”.  A season later she’s back with another outstanding collection “rilievo.modulare” that once again explores a completely different way to express the strength of feminine sensuality. The materials I love (sheer, lightweight crepes and hammered silks combined with strong impact materials such as leather and pvc) are still there imposing forms that hide the figure but still keeping the silhouette accessible throughout. Once more I find myself fascinated by every single piece created by the talented Italian born designer.

I had the pleasure to talk to Claudia and to ask her a few questions about her vision and inspiration. Check out the awesome interview she had with me:

Hi Claudia!

Who is the woman protagonist of your FW11 collection “rilievo.modulare” and what is the inspiration behind it?

I wanted a chic urban look that resembled the 90’s, with some athletic accents. My intention was to create garments that were deceiving the eye, with shapes visibly appearing under the cloths. It all started off when I was looking at the famous artistic duo Christo and Jeanne Claude, who wrapped anything possible like monuments, buildings and even islands into cloths/fabrics!
They inspired me to use this “graphic message” in my collection.
Cubic shapes-appearing as embossed details and square laser cut outs, dominate the garments.
My ideal customer wears leather mixed with fluid long skirts and dresses bringing together chunky and functional shapes- femininity in an unconventional way.
Still using my distinctive feature of cut outs, this time I went a step further, with cubic shapes standing off the garments, which intends to give a stronger visual impact.


Which colors and materials have you been using and experimenting with?

I’m a monochrome person!!! My colour palette is usually black or nude shades but this time I’ve also included some white pieces which really complemented the concept.
As in my previous collection I have still experimented with leather, but the most exciting this time was collaborating with a textile designer. We developed a beautiful magnetic net out of silicon and metal.
It’s handmade and it took a week to make only 1 meter of fabric! I love it and I’m planning to play more with this in the collections coming.


What is the statement a person is making when she’s wearing your clothes?

My woman is strong but soft, elegant and experimental-all at the same time. Her attitude is “Less is more”.


You are originally from Italy, living in London. How does the city and its people inspire you?

I love London! Everything about it is inspirational! Being in such a multicultural environment has changed me radically and given me more freedom to express myself and therefore be more self confident. Londoner’s “open minded attitude” is constantly tickling my taste urging me to challenge myself more and more.


What do you think style is about? 

Style it’s taste. And taste it’s not something that you can learn, either you have it or you don’t.
Style is a combination of beautiful clothes with who wears them, clothes don’t sparkle if you don’t…


If style was a place it would be… 

Definetly Antwerp for me!I’d love to move there..for the atmosphere..amazing fashion scene.


And if it was a person? Who’s your style icon?

I don’t have a style icon but Tilda Swinton is amazing, she’s got class!


Your top three style essentials are…

No logo bag and accesorries
A great pair of shoes ( they make the difference!)


And your three most loved items lurking in your closet?

Can’t stop wearing my black leather rockabilly shoes!
Black sheer trouser from my SS2011 collection
A pair of Margiela shoes I bought in Hong Kong. They’re made out of see through net, beautiful!


What´s in and what´s out? 

Claudia Ligari is in! The rest is out!!!ahahaha!


Describe your perfect day:

Sleeping all day????(I wish!)
I guess on my ideal day I would wake up after a really good night sleep, shuffling into my personal walk in closet, then put on my Margiela shoes and walk off to have a croissant in some cosy cafe in the middle of  Tuscany’s countryside!!!
In a ideal world I would then go to my own studio and work on my new collection, then have an amazing dinner sitting outside in the sun. On an Ideal day I would even have TIME to spend with the people I care about the most, especially my family, we all leave in different countries so it would be great to be all together for once!


Where do you like to eat and why?

Back home…at mum’s!!!! Do you still need to know why?



What’s in your ipod?

Definetly Blonde Redhead and Deus


And finally, what is an absolute “must do” in London?

A visit to V&A museum, totally worth it!

Thank you Claudia!

22 Comments   |   Also posted in  Fashion